We are ATH.
Markus Plocher

Our team consists of specialists and all-rounders, thinkers and doers, technicians and business experts – And everyone makes a crucial contribution within the overall scheme of things. We are KROENERT, COATEMA and DRYTEC. We are ATH.

Markus Plocher

Head of Purchasing and Service Department

Mr Plocher, why don't you start by telling us something about yourself?

My name is Markus Plocher, I’m 38 years old and live with my wife and my one-year-old son in Hamburg-Altona.

What did you do before you started working at KROENERT?

Before KROENERT, I worked for Voith in Heidenheim an der Brenz as a lead engineer.

How did you hear about KROENERT?

When my wife got a place at university in Hamburg, I started looking around for possible employers in Hamburg. KROENERT is a medium-sized company and a “hidden champion”, so that appealed to me right away. In addition, the similarity (handling of web materials) with my previous employer made the decision even easier.

What do you think makes a good employee in your field of work?

In service, flexibility is an absolute must. Being able to adapt quickly to constantly changing environmental conditions and acting in a customer-oriented manner makes all the difference.

What keeps you going on a day-to-day basis?

I enjoy being confronted with new issues every day and solving problems for our customers. The freedom KROENERT provides in terms of decision-making allows me to do this in the best possible way.

What was your most exciting project?

It was a project dedicated to the production of prepregs – in other words reinforcing fibres (mostly fabrics) that are already pre-impregnated with resin and can be used in a whole range of areas, from aviation to the automotive industry. As the salesperson responsible, I was first able to sell the machine and then implement the mechanical design as the technical project manager. Today, I take care of the service for this machine with my team. In this way I got to know the entire cycle of a machine at KROENERT.

How much freedom do you need at work?

Having freedom of choice is one of the most important aspects in my working life. But it’s just as important to get quick and competent support from the company when it comes to decisions that can’t be taken by employees themselves.

The buzzwords digitalization and Industry 4.0 are on everyone’s lips, and they’re key issues at KROENERT, too.
What was your first encounter with the digital age?

The computer club in 5th grade.

Power failure – what do you do now?

Sport, if possible.

Favourite gadget?

Smart watch.

How do you get to work in the morning – bike, car or train/local transport?

Bicycle or on foot.

Just woken up – what happens next?


Your tip for Hamburg:

Even more beautiful at second glance.

You’re a bottle of Beck’s. Where do you want to be opened?

At a barbecue in the park.

The app that changed my life:


I’ll start on it tomorrow:

A more conscious diet.