We are ATH.
Leilah Allam

We are KROENERT, COATEMA, DRYTEC and ZAE. We are the companies of the ATH Group would like to introduce ourselves in more detail through our team.


Leilah Allam

Sales Assistant at ZAE

Ms Allam, first tell us something about yourself

I’m Leilah Allam, born 13.8.1970 in Hamburg.

What did you do before you started working at ZAE?

Before I started at ZAE, I worked for 4.5 years at the furniture store “Flamme Möbel Hamburg”, where I completed an apprenticeship as a wholesale and export sales assistant and then became head of the gift boutique (from goods purchase through to decorative presentation), until it was announced that the store would close in September 1994. After that, I had several interesting assignments for a year through the temporary employment agency ADIA.

How did you become aware of ZAE?

I was employed in sales at ZAE through the temporary employment agency ADIA and was taken on permanently in September 1995.

What do you think makes a good employee in your field of work?

A good employee shows motivation, hard work and loyalty. You have to give your best every day and represent the company effectively and competently to the outside world. It’s also part of the process to offer constructive criticism. An “I don't care” mentality would be detrimental to the whole company.

What keeps you going on a day-to-day basis?

... learning new things and acquiring knowledge every day.

What is your motto in life?

“Carpe diem” – make the most of the moment ...

What was your most exciting project?

An exciting project every year is the SPS in Nuremberg, where we – as a traditional Hamburg company – present our freshly baked Franzbrötchen, which are special, cinnamon-flavoured pastries.

Baking and distributing 330 pastries in 3 days is definitely an exciting undertaking – as is all the action going on at the trade fair!

How much freedom do you need at work?

For me, free space means working based on trust and based on prohibitions or unnecessary restrictions. All employees are more likely to achieve their peak performance through motivation than through constraints.

The buzzwords digitalization and Industry 4.0 are on everyone’s lips, and they’re key issues at ZAE, too.
What was your first encounter with the digital age?

A C64 with a floppy disc (it was a while ago ... :-).

Oh no, power failure – what do you do now?

Candles on ...

Favourite gadget?

The only gadget – smartphone. WhatsApp to exchange information.

How do you get to work in the morning – bike, car or train/local transport?
By car every day.

Just woken up – what happens next?
... ready, steady go ...

Your tip for Hamburg:
Be sure to avoid the traffic jam going into the Elbe tunnel.

You are a bottle of Beck’s. Where do you want to be opened?
At a barbecue with family and friends.

The app that changed my life:
WhatsApp and Google.

I’ll start on it tomorrow:
Motivate myself anew and make the most of the moment ...